It survives a filter
The test is whether you can type _NL_ into Ads Manager and get every Dutch campaign back. If a field is missing from some names, the filter lies and you stop trusting it.
Campaign Name Generator
Build consistent paid-media campaign names without maintaining another spreadsheet. Reorder the fields, pick a separator, and the name rebuilds as you go.
Fields, in order
- ClientNIKE
- PlatformMETA
- ObjectivePUR
- CountryNL
- AudienceBRD
- Date20260826
Campaign name
_____
6 fields, underscore separated.
What makes a campaign name worth having
It is the same length every time
Fixed fields in a fixed order means a name is scannable in a list. A name that is five segments here and eight there cannot be read at a glance no matter how descriptive it is.
Abbreviations are agreed, not invented
Netherlands becomes NL, always. The moment one buyer writes NLD and another writes DUTCH, the convention is decoration.
The date goes last
Put it at the end and names still sort sensibly by client and platform. Put it first and every campaign from the same launch clusters together, which is almost never what you want to look at.
Separators are not decorative
Underscores survive URLs, spreadsheets and most exports. Spaces do not. Whatever you choose, choose once: a mixed account cannot be split reliably by any tool.
Fewer fields than you think
If a field is derivable from another, drop it. Platform inside a Meta-only account is noise, and every redundant segment costs you characters against the limit.
Save this convention.
Create client-specific schemas, set your own abbreviations, and reuse them across every campaign instead of rebuilding the pattern each time.
Create your free workspaceFree for one client. No card required.