Free tools for media buyers
Four things we needed often enough to build properly. Everything runs in your browser: no signup, no limit, and nothing you type is sent anywhere.
Free UTM Builder
Build properly encoded tracking URLs, with the parameters your destination already had left intact.
example.com/product+meta+paid_socialexample.com/product?utm_source=meta&utm_medium=paid_socialCampaign Name Generator
Assemble a campaign name from fields you choose, in the order, separator and casing you want.
Nike+Meta+Purchase+Netherlands+BroadNIKE_META_PUR_NL_BRDMeta Ads UTM Builder
Map a Meta campaign, ad set and ad onto tracking parameters that survive into GA4 reporting.
Campaign+Ad set+Adutm_campaign, utm_term, utm_contentAd Name Generator
Turn creative metadata into an identifier you can still read three months into a test.
UGC+Pain Point+Hook 03+Sarah+V2UGC_PAIN_HOOK03_SARAH_V2
Conventions to go with them
The tools generate one name. These describe a system worth generating them from.
Meta Ads Naming Convention Template
A campaign, ad set and ad convention that holds together across an account, and why each field is there.
Campaign+Ad set+AdNIKE_META_PUR_NL_BRDUTM Naming Convention Template
A source, medium and campaign taxonomy that stops the same traffic splitting across four rows.
utm_source+utm_medium+utm_campaignmeta / paid_social / nike_meta_pur_nl_brd
Stop enforcing conventions by hand.
Set your naming rules once and use them across every client, every campaign and every buyer on the account.