Paid media naming templates
Conventions that hold up across an account, with the reasoning for each field. Copy them into your spreadsheet, or save one in UTMConfig and generate from it instead.
A convention is only worth writing down if everyone follows it. That is the part these pages cannot do for you, and the part the product does.
Meta Ads Naming Convention Template
A campaign, ad set and ad convention that holds together across an account, and why each field is there.
Campaign+Ad set+AdNIKE_META_PUR_NL_BRDUTM Naming Convention Template
A source, medium and campaign taxonomy that stops the same traffic splitting across four rows.
utm_source+utm_medium+utm_campaignmeta / paid_social / nike_meta_pur_nl_brd
Generate from them
Make the convention the default.
Save it once and every campaign, ad set, ad and tracking URL comes out of it, for every client on the account.
Build your naming systemFree for one client. No card required.